Thursday, March 5, 2020
How To Prioritize Your Marketing Projects For Huge Growth [PODCAST]
How To Prioritize Your Marketing Projects For Huge Growth [PODCAST] How do you decide what marketing idea is worth your time to work on? When working in a team, ideas seem to come from everywhere: Your sales team, product engineers, customer success folks, and yourself! My guest today is CEO and Founder of Baremetrics, Josh Pigford, and heââ¬â¢s here to answer that question. Baremetrics is a revenue and subscription analytics tool that enables companies and marketers to make informed decisions about their marketing strategies. Josh has developed a unique ranking system to score marketing ideas based on project qualities, and his team uses that to decide which projects the company should focus on. Today, Josh teaches us how to prioritize marketing ideas and shares the process Baremetrics uses behind the scenes that helps them focusà on the most effective projects. Some of the topics on todayââ¬â¢s episode include: Prioritizing marketing projects with limited resources Joshââ¬â¢s process for coming up with marketing ideas The ââ¬Å"Bulls-Eye frameworkâ⬠for idea prioritization Scoring ideas based on project qualities Joshââ¬â¢s method for testing ideas
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